Win the answer, not the click.

It is a reference to a page on this directory inside an AI assistant's answer. We count it with Bing Webmaster Tools, AI Performance — citation sources: Microsoft Copilots and Partners. The total is well over 190,000 in the last 30 days (52% on software and platform questions), and we report it exactly as the source labels it. It is exposure — the directory used as a source — not a click or a signup, and it is a floor: Microsoft Copilot + partners is the only engine that publishes a count.

A featured seat is your platform as the top row of a segment's shortlist — the same format as every other row, marked Sponsored, with your CTA. Two things it is not. It is not an organic pick — the fit-first "our pick for this scenario" recommendations are earned, never sold, and a seat never replaces or reorders them. And it is not an editorial verdict — review scores and head-to-head comparisons like Vanta vs Drata stay unpaid. Each segment shortlist has up to 2 seats, ordered first-come (the earliest sponsor sits at the top), and a seat can only be bought in a segment your platform genuinely fits.

We write your platform's own review as part of the listing — straight: favorable where the facts earn it, honest where they don't. What sponsorship never buys is a rating you didn't earn, a real weakness hidden, a "best for" you don't actually fit, or any change to the head-to-head reviews like Vanta vs Drata. That firewall is the only reason AI cites us — and the only reason the placement is worth anything.

Flat fees billed quarterly, published above: Segment Spotlight is $900/mo ($2,700 per quarter) for a featured seat in one segment, with extra seats at $500/mo ($1,500 per quarter) up to 3 more. Hub share of voice is $3,000/mo ($9,000 per quarter) for a seat in every segment you fit and the whole software hub. Both cancel any quarter. The Custom partnership is done-for-you and priced to your goals. Every tier bills on exposure — a measured body of AI citations — never on leads or conversions.

Your sponsorship is a flat quarterly fee, the same whether or not a single buyer converts: what you pay for is presence in the answer, not a lead count. Separately, some outbound platform links are affiliate links, and a platform may pay us a referral commission when a buyer signs up through one. Commission or not, it never moves the ranking, the review, or who we recommend.

The done-for-you tier. Segment Spotlight and Hub put you in the answer; the Custom partnership is where we go build your presence in it — the digital PR that earns the citations AI quotes, AI-visibility work across ChatGPT, Perplexity, and AI Overviews, and the co-published research and editorial that make you the referenced name in your category, not just a listed one. It runs directly with Peter on an annual term, and we take on one partnership at a time — while we run yours, we run no other platform's, so the focus (and the standing) is yours alone. Priced to your goals — talk to Peter.

A full written review of your platform — what it does, who it fits, and why buyers pick it over the alternatives — written straight, optimized monthly for freshness, and live within a week of your materials. Your featured seat at the top of the segment shortlists you buy, each with a tracked CTA to your site. And a monthly report drawn from the same Bing Webmaster Tools, AI Performance — citation sources: Microsoft Copilots and Partners export these figures come from: which pages got cited in AI answers, your share of voice on the segment, and clicks on your placements — reconcilable against your own analytics through the tagged links. A citation is the directory used as a source in an AI answer; a click is a click. We never blend them.

You can cancel any quarter. Your written review stays up — it is editorial, part of the listing, and we do not pull an honest review because a sponsorship ended. What comes down is the paid layer: the featured seats, the sponsored badge, and the CTAs to your site. Nothing about the editorial order or the verdicts changes either way, and if you ever took the AI Visibility Blueprint, its credit still applies to whatever you take next.

Different channel, and a complement rather than a competitor. Paid search rents one click at auction — up to $214 a click on soc 2 compliance software — and it disappears the moment you stop paying. A listing site sells you a profile buyers filter past. This is presence inside the AI answer that's replacing the search — the source it's assembled from — for a flat fee that doesn't move with the auction. It doesn't compete for the same click; it's in front of the buyer before the click exists.

Yes, where your platform is a genuine alternative for that page's buyer. Here's the honest symmetry: a labeled alternative box already sits beside incumbent review, vs, and alternatives pages whether or not anyone sponsors it — it exists because buyers on those pages are comparing options. Sponsoring gets your platform that same box on a rival's page, and a rival can get it on yours. It is cap-one per page, labeled, and outside the review body. The verdict, score, order, and caveats stay unsellable — you buy the labeled placement beside the editorial, never the editorial itself. This module is included with Hub share of voice.